How does the agency website work?
The agency website is built from your Heroes PMS listings, so there is no second system to update. Approved listings go online automatically, on your own domain or a free Heroes subdomain. Visitors search on a map, save and compare properties, set alerts and log in to a client space, and every enquiry lands in the CRM.
- Set up the look. Pick your colours and upload your logo; the pages are built from your listings, so no web designer is needed. Start on a free Heroes subdomain, or connect your own domain on Agency Pro or Agency Enterprise.
- Publish from the back office. When a manager approves a listing in Heroes PMS, it goes online with its photos, price and description. You edit a property once, in one place, and the website follows your catalogue instead of a copy made by hand.
- Let visitors search their way. Buyers and tenants look for properties by area, price and type and browse the results on a map. They save the ones they like, compare them and set an alert so they hear about the next match.
- Capture every enquiry. An enquiry or a price request sent from the site lands in the CRM with its source and the listing attached. It is then allocated to an agent by your rules: in turn, by listing, by area or manually.
- Keep clients in the loop. Buyers and tenants log in to their client space to follow their requests, so they do not need to call the office for news.
- Follow up from one place. Agents reply from the CRM and the unified inbox, where website chat sits next to WhatsApp, Telegram and email, then book the viewing and move the client along the pipeline.
Which agencies benefit most from their own website?
The agency website suits any agency that wants its own shop window instead of relying only on portals and social media posts. Three typical situations:
A rental agency working from chat groups. Listings are posted in Telegram or WhatsApp groups and agents answer the same questions all day. The website gives every property a permanent page with map search, so a link replaces a stream of screenshots.
A sales agency with foreign buyers. Buyers abroad want to shortlist before they travel. They can save and compare properties and set alerts, and the AI listing writer can prepare titles and descriptions in 4 languages.
A growing team. Enquiries stop arriving on personal phones where nobody else can see them. They reach the CRM, are allocated by your rules, and each agent can also share a personal mini-site with their own listings.
| Task | Before (portals, spreadsheets, chat groups) | With the Heroes PMS agency website |
|---|---|---|
| Putting a listing online | Copying text and photos by hand | Approved listings go online automatically |
| Finding a property | Scrolling through chat posts | Map search by area, price and type |
| Bringing visitors back | Re-posting the same listings | Saved properties, compare and alerts |
| Handling enquiries | Messages scattered across agents’ phones | Every enquiry lands in the CRM |
| Client follow-up | Clients call to ask for news | Buyers and tenants follow their requests in their client space |
Practical tips to get more leads from your website
- Fill in every key field. Map search and filters work only as well as your data: give every property its area, price and type.
- Lead with a strong first photo. The photo studio brightens, straightens and cleans pictures before they go online; the first image decides whether a visitor clicks.
- Reply quickly. An enquiry that waits goes cold. Automatic lead allocation and follow-up reminders help agents answer while the client is still searching.
- Use your own domain when you can. A domain in your agency’s name is easier to remember and to print on signboards, flyers and business cards.
- Give visitors reasons to return. New project pages, market news and calculators add content beyond listings and encourage visitors to get in touch.
- Share links, not screenshots. In social posts and chat replies, send the listing link so every click brings the client back to your site.
